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Expertise, when and where you need it.

Investor Relations, Marketing & Communications and Business & Market Development for investment and financial services firms.

Fractional. Interim. Project-based.

When you need support, not another headcount.

Launching a fund. Preparing for fundraising. Entering a new market. Repositioning your business. Navigating a reporting cycle. Or simply facing more work than your current team can absorb.

I step in quickly, take ownership and get things moving.

HOW I CAN SUPPORT YOU

Where I can make an impact.

01

Investor Relations

From investor messaging and fundraising materials to reporting and ongoing investor communications.

  • Investor communications & engagement

  • Fundraising materials & presentations

  • Annual, corporate & sustainability reporting

  • DDQs, RFPs & due diligence materials

  • Investor events & relationship management

02

Marketing & Communications

Positioning investment firms and their offering. Translating complex topics into compelling communications.

  • Marketing & communications strategy

  • Positioning, messaging & storytelling

  • Content & thought leadership

  • Corporate communications & PR

  • Digital, campaigns & client communications

03

Business & Market Development

Turning market opportunities into focused commercial initiatives.

  • Market entry & go-to-market

  • Market & competitor intelligence

  • Client segmentation & targeting

  • Product positioning & propositions

  • Sales enablement & partnerships

Need something slightly different?

That’s usually where it gets interesting.

WAYS TO WORK WITH ME

Flexible by design

Senior support one or two days a week — for as long as it adds value for your business.

Fractional

Stepping in during vacancies, maternity leave, or periods of exceptional strategic workload.

Interim

A clearly defined objective or deliverable: from fund launch to new business positioning.

Project-based

Senior sparring for CEOs, founders and commercial leadership teams on strategic issues.

Advisory
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Why work with me

Strategy when needed. Sleeves rolled up when required.

I combine strategic thinking with hands-on delivery and know how to navigate the intersection of investments, clients, sales and communications — across both traditional and alternative investments.

Having worked across corporate environments, investment boutiques and entrepreneurial businesses, I’m comfortable stepping into complex situations, getting up to speed quickly and turning ideas into action.

15+

Years of experience

10+

Years in financial services

Investment · Wealth · Financial Services

Core Sectors

Daniela Lüscher
Zurich, Switzerland
Available for fractional, interim and project mandates.

Have a project, a gap or simply too much on your plate? Let’s talk.

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